The Cellstop Reseller Programme is built for businesses that want to sell vehicle tracking under their own brand or alongside existing services. Choose from three package tiers, grow through six-month performance reviews, and deliver installations through your own certified team or Cellstop-certified fitment centres.
Resellers package and sell Cellstop vehicle tracking services to their own customer base while Cellstop provides the product stack, operational backbone and channel enablement. It suits security providers, fleet service businesses, automotive retailers, insurers and regional operators that want a credible telematics offer without White Label platform complexity.
Reseller packages draw on the vehicle tracking and partner capability already in market, including live tracking, trip playback, mobile app access, alert handling, stolen vehicle recovery support and selected fleet modules.
Each Reseller is placed in a tier based on sales performance, installation quality, support responsiveness and programme compliance. Tier placement is reviewed every six months so growing partners can unlock better commercial terms, broader package access and stronger channel support.
For businesses entering telematics resale or testing demand in a focused region or customer segment.
For established sellers with consistent volume, stronger account management and a more capable delivery model.
For high-performing partners with national or multi-region reach, certified fitment capability and mature support operations.
Every six months, Cellstop reviews active Reseller performance against agreed indicators such as active subscriptions, installation quality, customer retention and programme compliance. Partners who consistently exceed thresholds can move up a tier. Partners who fall below minimum expectations may be supported with a remediation plan or moved to a lower tier until performance recovers.
Quality installation is part of the Reseller promise. Cellstop supports two delivery routes so partners can scale without compromising fitment standards.
Resellers may fit hardware themselves when they are certified by Cellstop and maintain active industry qualifications such as VESA accreditation or equivalent approved certifications. This route suits partners with existing installation teams and regional workshop coverage.
Where in-house certification is not practical, resellers can route installations through Cellstop-certified fitment centres. This gives newer channel partners a compliant installation path while they build volume and operational maturity.
Cellstop is VESA accredited and positions recognised product, installation and operational references as part of the service story. Resellers inherit that credibility when fitment is handled through certified teams or approved fitment centres.
View trust credentialsThe Reseller Programme is built for structured package sales and tiered channel growth. White Label is the better route when you want to launch a branded telematics proposition on top of Cellstop capability.
Structured tiers reduce negotiation overhead and make it easier to quote, sell and onboard customers consistently.
Customers can monitor vehicles, review trips and respond to alerts from iOS and Android apps backed by Cellstop credentials.
Where packages include it, resellers can position 24/7 control-room workflows and stolen vehicle recovery support with confidence.
Six-month reviews create a clear path from entry-level resale to broader package access and stronger commercial terms.
Tell us about your business, target customers and fitment capability. We will route your enquiry to the reseller team and discuss the right starting tier.